Car buyers browse inventory at 11pm, compare prices across 5 dealerships, and buy from whoever engages them first. An AI chat agent on your dealership website answers their questions about inventory, financing, and trade-ins instantly — and captures their info before they click away. That's a $3,000+ gross profit you just saved.
Buyers research vehicles at night and on weekends. Your BDC goes home at 6pm. Between 6pm and 9am, every website visitor who has a question leaves without engaging. That's 80% of your traffic.
They do all the research online and walk in ready to buy. If your website can't answer "Do you have a 2024 Camry in white?" they'll buy from the dealer who can.
Every visitor who leaves without engaging is a potential deal lost. Average front-end gross profit on a new car is $2,000-5,000. Your AI captures those leads 24/7 for $97/month.
A BDC rep costs $3,500-$5,000/month with benefits. They handle 1 chat at a time, take breaks, and have turnover. Your AI handles unlimited conversations and never quits.
"Do you have a RAV4 in blue?" "What's the price on that used Civic?" Your AI knows your inventory from your website and answers specific vehicle questions — make, model, color, price, features.
"What's the monthly payment?" "Do you work with bad credit?" Your agent discusses general financing terms and captures their situation so your F&I team can prepare specific numbers.
"What's my 2019 Accord worth?" Your AI captures vehicle details — year, make, model, mileage, condition — and hands your appraiser a complete trade-in lead.
Your agent captures the buyer's preferred vehicle, date, and time for a test drive. Your sales team gets a complete appointment with vehicle of interest and contact info.
"How much is an oil change?" "Do you service Lexus?" Your AI handles service questions too — pricing, availability, recalls, warranty work — capturing service leads alongside sales.
Paste your dealership website URL. ChatForge reads your inventory, services, and financing. One line of code. Your AI agent is engaging buyers immediately.
One car sale covers the AI cost for 2+ years.
| BDC Representative | ChatForge AI Agent | |
|---|---|---|
| Monthly cost | $3,500 - $5,000 | $97/mo (Starter) |
| Available hours | Shift hours only | 24/7/365 |
| Simultaneous chats | 1-2 | Unlimited |
| Response time | Minutes (if available) | 2 seconds |
| Turnover / training | High turnover, weeks of training | Never quits, learns instantly |
| Inventory knowledge | Varies | Knows every vehicle on your site |
| Annual cost | $42,000 - $60,000 | $1,164/year |
Real AI agent trained on a Toyota dealership. Ask about inventory, pricing, financing, trade-ins, service.
Try the Live DemoChatForge scans your dealership website and trains an AI agent on your inventory, services, financing, and staff. It answers buyer questions and captures their contact info so your sales team can follow up.
Yes. Your AI discusses general financing terms, monthly payment ranges, and credit options based on your website info. It captures the buyer's situation so your F&I team can prepare numbers before the call.
Free to start. Starter is $97/month. One car sale covers 2+ years. Lifetime deal available for $59.
ChatForge sends leads via email notification and webhook. Connect it to VinSolutions, DealerSocket, Elead, or any CRM that accepts webhooks or email leads.
Your AI knows everything on your website. If inventory is listed with specs and pricing, the AI answers specific questions about those vehicles.
Your AI agent answers questions, captures info, and schedules test drives — 24/7, even when your showroom is closed. Setup takes 60 seconds.
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